Unlocking the potential of healthcare data to fuel stronger patient experiences
The amount of healthcare data being generated in today’s information age and digital-first economy is unrivaled. The healthcare industry alone generates 30% of the world’s data volume. That amount of data leads to incredible opportunities and daunting challenges. On one hand, if stored, managed and accessed at a high level of sophistication, data can inform exceptional patient experiences. On the other, that amount of data can create headaches for healthcare providers when the data exists in multiple disparate sources, is missing or outdated, is difficult to access, or is too complex to understand.
The reality is that every moment of the patient journey must be informed by data. Data impacts everything – from the quality of patient care and patient activation, to physician outreach, workflow processes and profitable growth. When data isn’t properly used, patient care suffers and costs rise.
Rapid digitization, heightened competition, a global pandemic and other disruptive forces have dramatically transformed patient expectations. Today’s patients expect personalized, seamless and digitally-enabled experiences across the entire patient journey – from the moment care is needed, to post-operative care. Data must enable and empower every step of the journey. But where do you start?